Joe was a clinician at a large outpatient treatment center where I worked for nearly 10 years. He was a quiet, super-intense New Yorker who stood out among a staff of mellow left coasters. He was tough, but the clients knew he cared. He was truly a unique human being.

One day, Joe said something that has stayed with me for a dozen years or so. He said, “We’re all part of a circle, and we’re all standing somewhere on that circle.”

I’m not trying to get all new age-y on you, but that simple statement totally changed the way I look at other people. I’m a kinder person now – or at least I’m trying.

Nobody is better. Nobody is worse. When it comes right down to it, it doesn’t matter if you’re a guy living under a bridge on Burnside Street in Portland, a member of the one percent, or the Queen of England — or somewhere in the middle with the rest of us.

It’s not us and them. There’s no line in the sand. It’s just us, and we’re all standing somewhere on that circle. We’re all worthy. We all struggle.

It’s probably been fifteen years or so since I saw Joe, but I learned last week that he died from an overdose of pain meds awhile back. His family is pretty sure it was intentional.

I think of the hundreds of people that Joe managed to reach and the lives he changed – often when nobody else could.His death is a great loss to Portland’s treatment community.

What’s your message? What’s your unique experience? What do you say to people who are stuck in fear and pain and searching for answers? How will they know you’re different than the treatment center down the road, across town, or in the next state?

How will they know how much you can help if you don’t tell them?

This summer, I created a newsletter for a client who has provided drug and alcohol treatment in the Portland metropolitan area for more than three decades. He is partnering with one of Oregon’s largest municipal courts in a program for repeat DUII offenders.

Active for more than three years now, the program provides hope and an alternative to a jail sentence for a small percentage of more than about 600 drunk drivers that appear before the court each and every year.

Requirements for regular court appearances, weekly meetings with a case worker, surprise police visits, required AA attendance, detection bracelets, random urinalysis and documentation of progress don’t leave a lot of room for relapse, but of course, there are no guarantees of long-term recovery.

My client is thrilled to be part of this innovative collaboration, and he’s going to let the Portland metropolitan know all about it. As for me, I’m gonna do my best work to help him spread the word far and wide.

How are you spreading the word about the good things you do? How will they know how much you can help if you don’t tell them?